Our Partners and Implementation groups

Race to Zero

The Race to Zero convened the original Professional Services Working Group in 2023, co-publishing the Catalysing Climate Action Report with Oxford Net Zero in 2024. It holds a position on the Serviced Emissions Hub Steering Group. 

Race to Zero Partners rally non-State actors – including companies, cities, regions, financial, educational, and healthcare institutions – to take rigorous and immediate action that contributes to halving global emissions by 2030 and deliver a healthier, fairer, net zero world.

Race to Zero has 25 Partners and 31 Accelerators that collectively unite more than 15,700 members – the largest ever alliance working to halve global emissions by 2030 in line with the Paris Agreement, with transparent action plans and near-term targets.

All members are working towards robust science-aligned criteria on their transition to net zero. Partner initiatives are responsible for working with their members on their transition in a robust and transparent way.

Implementation Working Group Leads

1. Purpose Disruptors (advertising, MARKETING & PR sector)

Purpose Disruptors is a mission-driven organisation working to build a future in which advertising, marketing and communications works in harmony with the natural world. Through Project Good Life 2030, we’re redefining what a “good life” means—shifting the focus from consumerism to connection. Their Advertised Emissions framework – adopted by the UN as best leadership practice – helps advertisers measure the holistic greenhouse gas emissions driven by the increased consumption that advertising helps generate, and their flagship sustainability learning programme, Change The Brief, is empowering thousands of practitioners to embed sustainability into every brief and idea. You can read more about Purpose Disruptors’ work in their Advertising’s Evolutionary Moment report here (2024). 

2. Creatives for Climate (advertising, marketing, PR and creative sector)

Creatives for Climate,  a global non-profit mobilising and equipping the global creative ecosystem to preserve truth, reshape narratives and drive systemic change. It unites over 7,000 communications professionals across 90+ countries, and an alliance of purpose-driven agencies under The Ethical Agency Alliance. Their Ethical Agency Alliance (EAA) is a global coalition of purpose-driven agencies across 10 countries, spanning advertising, branding, strategy, communications, and PR companies. Each agency signs an MoU committing to four key pillars of action, including divesting from fossil fuel clients and upskilling staff in anti-greenwash education. Their recent Brief for Better initiative is a values-based matchmaking service that connects purpose-led brands with fossil-free, trained agencies from the Alliance. Creatives for Climate have integrated ‘serviced emissions’ into their Ethical Agency Alliance guidelines, demonstrating great leadership in high-ambition, agile, often independently owned agencies.

3. Legal Charter 1.5 (legal sector)

Legal Charter 1.5 offers a client-focused, senior executive-led approach to dealing with the challenges and opportunities presented by climate transition; supporting firms and their clients to transition their businesses in response to a rapidly changing and increasingly unpredictable world. The objective of the Charter is to support and enable systems change to address climate change.  It achieves impact through evidence based, proactive and collaborative ambition-raising initiatives across the profession and focused on enabling systems change. The Charter is a member of the Hub to consolidate and further work on measuring and managing ‘advised emissions’, which involves developing a methodology to assess the emissions (often indirect) associated with legal advice and client activities.

4. Exponential Roadmap Initiative (consulting sector)

The Exponential Roadmap Initiative is a collaborative climate initiative that unites innovative, disruptive and transformative companies to accelerate climate action and scale climate solutions exponentially to halve emissions by 2030.. The initiative is an accredited partner of the Race to Zero, led by the High-Level Climate Champions. The ERI is delivering the Consultants workstream, developing the application of their Professional Services Matrix, a strategic tool aimed to help consultancy firms to assess and align their client and project portfolios with climate goals.